Nice is simply an executive / luxury coaches meant for upper middle class passengers including senior working executives and business travelers. Nice was one of the firsts in the country to introduce "executive coaches" with full on-board services hosted by a steward/stewardess throughout the journey.
Nice operates two sub-brands with "Nice++" as a leading flagship out of a fleet of 50 buses. "Nice++" is the first executive coach in the country with individual LCD screen for its passengers to watch a selection of pre-programmed digital movies of their choices. Nice executive coaches are also the first and only kind in the country with its service pantry located at the front of the coach to give its passengers an "airline" feel, at the same time isolate its passengers from undesirable frontal traffic noises and view.
Nice is the largest operator in the country providing luxury/executive coach services and is supported by more than 20,000 loyal members whom are privileged with points that can be exchanged with free tickets, merchandizes or holiday packages.